# #977edd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#977edd`
- RGB: rgb(151, 126, 221)
- HSL: hsl(256, 58%, 68%)
- OKLCH: oklch(0.656 0.139 294.4)
- Relative luminance: 0.2672
- Nearest named color: mediumpurple (#9370db, Δ 3.524) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/977edd

## Tints & shades

- Tints (toward white): #a18ae0, #ab96e3, #b4a2e6, #beaeea, #c8bbed, #d2c7f0, #dbd3f3, #e5dff6, #efebfa, #f9f7fd
- Shades (toward black): #8466d6, #6d4acf, #5b34c5, #4e2da9, #432791, #382079, #2b195d, #201244, #130b28, #070410

## Harmonies

- Complementary: #c3dd7e
- Analogous: #7e94dd, #c77edd
- Triadic: #dd977e, #7edd97
- Split-complementary: #ddc77e, #94dd7e
- Tetradic: #dd7e94, #c3dd7e, #7eddc7

## Colors that go with #977edd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #977edd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #977edd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #977edd in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #977edd in 4 real palettes, including Obsidian's brand system and Ledger Dark, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Playground (https://brandsweets.com/palettes/bold#playground), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Plaid's brand system and Lavender Haze put Midnight Blue beside #977edd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #977edd in 4 real palettes, including Roblox's brand system and Sephora's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #977edd in 5 real palettes, including Obsidian's brand system and Zed's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #977edd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8162d5 (4.52:1); AA: background → #262626 (4.57:1); AAA: text → #603acb (7.08:1)
- On black (#000000): 6.34:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a18ae0 (7.23:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/977edd-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#977edd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.