# #9777ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9777ca`
- RGB: rgb(151, 119, 202)
- HSL: hsl(263, 44%, 63%)
- OKLCH: oklch(0.634 0.125 300.7)
- Relative luminance: 0.2404
- Nearest named color: mediumpurple (#9370db, Δ 3.486) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9777ca

## Tints & shades

- Tints (toward white): #a286d0, #ab91d4, #b6a0da, #beabde, #cab9e4, #d2c4e8, #ddd3ee, #e6def2, #f1edf8, #f9f8fc
- Shades (toward black): #8661c2, #754bb9, #6740a5, #59388f, #4e317d, #402867, #321f51, #25173b, #170e25, #09060f

## Harmonies

- Complementary: #aaca77
- Analogous: #7781ca, #c077ca
- Triadic: #ca9777, #77ca97
- Split-complementary: #cac077, #81ca77
- Tetradic: #ca7781, #aaca77, #77cac0

## Colors that go with #9777ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9777ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #9777ca in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Taupe** #483c32 [pool] — Taupe is paired with #9777ca in 5 real palettes, including Zed's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Retool (https://brandsweets.com/colors/brands/retool-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9777ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9777ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #9777ca, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9777ca in 3 real palettes, including Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9777ca, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8661c2 (4.66:1); AA: background → #1f1f1f (4.56:1); AAA: text → #6942a9 (7.11:1)
- On black (#000000): 5.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a589d1 (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9777ca-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9777ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.