# #97769e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97769e`
- RGB: rgb(151, 118, 158)
- HSL: hsl(290, 17%, 54%)
- OKLCH: oklch(0.612 0.07 320.4)
- Relative luminance: 0.22
- Nearest named color: Drama Queen (#a37298, Δ 2.181) — https://brandsweets.com/colors/drama-queen
- Moods: cool, muted
- Page: https://brandsweets.com/colors/97769e

## Tints & shades

- Tints (toward white): #a082a6, #ab91b1, #b49db9, #c0abc4, #c9b7cc, #d2c3d5, #ddd2df, #e6dee8, #f1edf2, #faf9fb
- Shades (toward black): #8b6892, #7d5d83, #6f5374, #614865, #523d57, #443348, #362839, #281e2a, #1a131b, #0b080c

## Harmonies

- Complementary: #7c9e76
- Analogous: #83769e, #9e7690
- Triadic: #9e9776, #769e97
- Split-complementary: #909e76, #769e83
- Tetradic: #9e8376, #7c9e76, #76909e

## Colors that go with #97769e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #97769e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #97769e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 4 real palettes, including Estate and Kiln put Peru beside #97769e, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Taupe** #483c32 [pool] — Taupe is paired with #97769e in 16 real palettes, including Typewriter and Graphite Mono, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Dusk (https://brandsweets.com/palettes/cool#dusk), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #97769e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #97769e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Graphite Mono and Estate put Blush Pink beside #97769e, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #97769e, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8e6a95 (4.52:1); AA: background → #171717 (4.61:1); AAA: text → #694e6e (7.2:1)
- On black (#000000): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a98eaf (7.18:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97769e-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97769e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.