# #977526

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#977526`
- RGB: rgb(151, 117, 38)
- HSL: hsl(42, 60%, 37%)
- OKLCH: oklch(0.581 0.103 84.6)
- Relative luminance: 0.1944
- Nearest named color: Capers (#897a3e, Δ 2.767) — https://brandsweets.com/colors/capers
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/977526

## Tints & shades

- Tints (toward white): #af882c, #c89b32, #d1a847, #d7b360, #dec17c, #e4cd95, #ebd8ad, #f1e4c6, #f7efde, #fdfbf7
- Shades (toward black): #8b6c23, #7a5f1f, #6e551c, #624c18, #564215, #453611, #392c0e, #2d230b, #1d1607, #100d04

## Harmonies

- Complementary: #264897
- Analogous: #973c26, #809726
- Triadic: #269775, #752697
- Split-complementary: #268097, #3c2697
- Tetradic: #26973c, #264897, #972680

## Colors that go with #977526

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #977526 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Woodsmoke put Champagne beside #977526, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #977526: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #977526 in 4 real palettes, including Clay & Linen and Cider, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #977526: 7 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #977526: 5 real palettes, including Notion's brand system and Opensea's brand system, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #977526 in 4 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #977526, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f6f24 (4.7:1); AA: background → #0d0d0d (4.52:1); AAA: text → #6e551c (7.05:1)
- On black (#000000): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bc912f (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/977526-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#977526" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.