# #9772cf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9772cf`
- RGB: rgb(151, 114, 207)
- HSL: hsl(264, 49%, 63%)
- OKLCH: oklch(0.627 0.14 300.8)
- Relative luminance: 0.2312
- Nearest named color: mediumpurple (#9370db, Δ 2.1) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9772cf

## Tints & shades

- Tints (toward white): #a382d4, #ab8dd8, #b69cdd, #bfa8e1, #cab7e6, #d2c2ea, #ddd1ef, #e6ddf3, #f1ecf8, #f9f7fc
- Shades (toward black): #875cc7, #7645bf, #683bab, #5a3394, #4e2c81, #40246a, #331d54, #25153d, #170d26, #09050f

## Harmonies

- Complementary: #aacf72
- Analogous: #727ccf, #c672cf
- Triadic: #cf9772, #72cf97
- Split-complementary: #cfc672, #7ccf72
- Tetradic: #cf727c, #aacf72, #72cfc6

## Colors that go with #9772cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9772cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #9772cf in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #9772cf, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9772cf in 6 real palettes, including Obsidian's brand system and Zed's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9772cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9772cf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #9772cf in 3 real palettes, including Sentry's brand system and Calm's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Calm (https://brandsweets.com/colors/brands/calm-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9772cf in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #895fc8 (4.63:1); AA: background → #1c1c1c (4.56:1); AAA: text → #6c3db3 (7.1:1)
- On black (#000000): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a889d7 (7.22:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9772cf-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9772cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.