# #977280

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#977280`
- RGB: rgb(151, 114, 128)
- HSL: hsl(337, 15%, 52%)
- OKLCH: oklch(0.593 0.05 354.2)
- Relative luminance: 0.2017
- Nearest named color: Amorous (#967d96, Δ 3.703) — https://brandsweets.com/colors/amorous
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/977280

## Tints & shades

- Tints (toward white): #a2818e, #aa8d98, #b59ba5, #bea7b0, #c9b6bd, #d4c4ca, #dcd0d5, #e7dfe2, #f0eaed, #fbf9fa
- Shades (toward black): #8a6674, #7b5b67, #6f525e, #614851, #523d45, #433239, #35272c, #291e22, #1a1416, #0c090a

## Harmonies

- Complementary: #729789
- Analogous: #977293, #977772
- Triadic: #809772, #728097
- Split-complementary: #729777, #729397
- Tetradic: #939772, #729789, #777297

## Colors that go with #977280

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #977280: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #977280: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #977280, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Peru** #cd853f [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Peru beside #977280, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Kiln (https://brandsweets.com/palettes/dark#kiln), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #977280 in 5 real palettes, including Gallery and Noir Beauty, as the accent. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Semrush (https://brandsweets.com/colors/brands/semrush-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #977280: 4 real palettes, including Graphite and Riverbed, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Tan** #d2b48c [pool] — Tan is paired with #977280 in 4 real palettes, including Mushroom and Sepia Mono, as the supporting colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #977280 in 22 real palettes, including Mushroom and Typewriter, as that palette's text colour. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #906a79 (4.64:1); AA: background → #0f0f0f (4.6:1); AAA: text → #6d505b (7.12:1)
- On black (#000000): 5.03:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad909b (7.24:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/977280-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#977280" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.