# #976f9f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#976f9f`
- RGB: rgb(151, 111, 159)
- HSL: hsl(290, 20%, 53%)
- OKLCH: oklch(0.599 0.085 320.7)
- Relative luminance: 0.2045
- Nearest named color: Crown Jewels (#946dad, Δ 2.444) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/976f9f

## Tints & shades

- Tints (toward white): #a27ea9, #ab8bb1, #b69abc, #bfa6c4, #cab6ce, #d3c2d6, #ded1e0, #e7dde9, #f2edf3, #fbf9fb
- Shades (toward black): #8b6293, #7c5884, #6e4e74, #5f4365, #543b59, #453149, #37273a, #281d2b, #1a121c, #0c080c

## Harmonies

- Complementary: #779f6f
- Analogous: #7f6f9f, #9f6f8f
- Triadic: #9f976f, #6f9f97
- Split-complementary: #8f9f6f, #6f9f7f
- Tetradic: #9f7f6f, #779f6f, #6f8f9f

## Colors that go with #976f9f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #976f9f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #976f9f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #976f9f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Taupe** #483c32 [pool] — Taupe is paired with #976f9f in 11 real palettes, including Typewriter and Graphite Mono, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #976f9f, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Graphite and Campus put Orange beside #976f9f, as the accent. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Peru** #cd853f [pool] — 3 real palettes, including Estate and Kiln put Peru beside #976f9f, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #976f9f in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #916699 (4.6:1); AA: background → #121212 (4.54:1); AAA: text → #6b4b71 (7.32:1)
- On black (#000000): 5.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab8bb1 (7.06:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/976f9f-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#976f9f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.