# #976eb4

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#976eb4`
- RGB: rgb(151, 110, 180)
- HSL: hsl(275, 32%, 57%)
- OKLCH: oklch(0.607 0.112 310.3)
- Relative luminance: 0.2103
- Nearest named color: Crown Jewels (#946dad, Δ 1.186) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/976eb4

## Tints & shades

- Tints (toward white): #a17cbb, #ab89c2, #b497c9, #bea4d0, #cab5d9, #d4c2e0, #ddd0e7, #e7ddee, #f1ebf5, #faf8fc
- Shades (toward black): #8b5dac, #7c509b, #6e478a, #613e79, #533668, #432b54, #362343, #281a32, #18101e, #0b070d

## Harmonies

- Complementary: #8cb46e
- Analogous: #746eb4, #b46eaf
- Triadic: #b4976e, #6eb497
- Split-complementary: #afb46e, #6eb474
- Tetradic: #b4746e, #8cb46e, #6eafb4

## Colors that go with #976eb4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #976eb4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #976eb4 in 7 real palettes, including Zed's brand system and Dusk, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Retool (https://brandsweets.com/colors/brands/retool-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #976eb4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #976eb4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #976eb4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #976eb4: 3 real palettes, including Campus and Dusk, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Dusk (https://brandsweets.com/palettes/cool#dusk), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #976eb4, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Campus and Sunset Boulevard put Orange beside #976eb4, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9064af (4.54:1); AA: background → #141414 (4.57:1); AAA: text → #6e478a (7.16:1)
- On black (#000000): 5.21:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab89c2 (7.09:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/976eb4-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#976eb4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.