# #976aaf

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#976aaf`
- RGB: rgb(151, 106, 175)
- HSL: hsl(279, 30%, 55%)
- OKLCH: oklch(0.597 0.113 313.2)
- Relative luminance: 0.1998
- Nearest named color: Crown Jewels (#946dad, Δ 0.985) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/976aaf

## Tints & shades

- Tints (toward white): #a077b6, #ab88bf, #b595c6, #bea2cd, #cab3d6, #d3c0dd, #dccde4, #e5dbeb, #f1ebf4, #faf8fb
- Shades (toward black): #8b59a6, #7d5095, #6f4785, #613e74, #533663, #432b50, #35223f, #27192e, #19101e, #0b070d

## Harmonies

- Complementary: #82af6a
- Analogous: #746aaf, #af6aa4
- Triadic: #af976a, #6aaf97
- Split-complementary: #a4af6a, #6aaf74
- Tetradic: #af746a, #82af6a, #6aa4af

## Colors that go with #976aaf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #976aaf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #976aaf in 6 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #976aaf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Denim** #1560bd [pool] — Designers have shipped Denim with #976aaf: 3 real palettes, including Campus and Linkedin's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #976aaf, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Campus and Sunset Boulevard put Orange beside #976aaf, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #976aaf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #976aaf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9263ab (4.57:1); AA: background → #0f0f0f (4.56:1); AAA: text → #6f4785 (7.2:1)
- On black (#000000): 5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab88bf (7.01:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/976aaf-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#976aaf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.