# #976aa0

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#976aa0`
- RGB: rgb(151, 106, 160)
- HSL: hsl(290, 22%, 52%)
- OKLCH: oklch(0.59 0.095 320.7)
- Relative luminance: 0.1943
- Nearest named color: Crown Jewels (#946dad, Δ 2.003) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/976aa0

## Tints & shades

- Tints (toward white): #a179a9, #aa86b1, #b595bb, #bea2c3, #c9b1cd, #d3c1d7, #dccddf, #e7dde9, #f0e9f1, #fbf9fb
- Shades (toward black): #895d92, #7b5483, #6f4c76, #604267, #523857, #432e48, #352438, #291c2c, #1a121c, #0c080c

## Harmonies

- Complementary: #73a06a
- Analogous: #7c6aa0, #a06a8e
- Triadic: #a0976a, #6aa097
- Split-complementary: #8ea06a, #6aa07c
- Tetradic: #a07c6a, #73a06a, #6a8ea0

## Colors that go with #976aa0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #976aa0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #976aa0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #976aa0 in 8 real palettes, including Graphite Mono and Typewriter, as the lead colour. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #976aa0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #976aa0, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 3 real palettes, including Campus and Graphite put Orange beside #976aa0, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #976aa0 in 3 real palettes, including Semrush's brand system and Gallery, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #976aa0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #92639c (4.68:1); AA: background → #0d0d0d (4.52:1); AAA: text → #6f4c76 (7.07:1)
- On black (#000000): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae8cb5 (7.22:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/976aa0-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#976aa0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.