# #976a17

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#976a17`
- RGB: rgb(151, 106, 23)
- HSL: hsl(39, 74%, 34%)
- OKLCH: oklch(0.557 0.109 77)
- Relative luminance: 0.1695
- Nearest named color: Aged Antics (#886b2e, Δ 2.786) — https://brandsweets.com/colors/aged-antics
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/976a17

## Tints & shades

- Tints (toward white): #b17d1b, #d1921f, #e0a22e, #e4b04e, #e8bc68, #ecc783, #f1d5a2, #f5e1bc, #faefdc, #fefbf6
- Shades (toward black): #8a6115, #7c5713, #6f4e11, #62450f, #543b0d, #47320b, #3a2909, #2c1f07, #1f1605, #120c03

## Harmonies

- Complementary: #174397
- Analogous: #972a17, #849717
- Triadic: #17976a, #6a1797
- Split-complementary: #178497, #2a1797
- Tetradic: #17972a, #174397, #971784

## Colors that go with #976a17

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #976a17 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #976a17, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #976a17 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #976a17, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #976a17's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #976a17: 6 real palettes, including Riverbed and Homestead, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green
- **Tan** #d2b48c [pool] — Tan is paired with #976a17 in 4 real palettes, including Clean Beauty and Mushroom, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/tan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #976a17: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #735111 (7.21:1)
- On black (#000000): 4.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b6d17 (4.59:1); AA: background → #fafafa (4.58:1); AAA: text → #c88c1e (7.23:1)

## Brands using this color

- **Ubereats** — secondary #9f6403 (Δ 1.87) — https://brandsweets.com/colors/brands/ubereats-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/976a17-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#976a17" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.