# #9768ee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9768ee`
- RGB: rgb(151, 104, 238)
- HSL: hsl(261, 80%, 67%)
- OKLCH: oklch(0.629 0.194 296.6)
- Relative luminance: 0.2265
- Nearest named color: mediumpurple (#9370db, Δ 3.612) — https://brandsweets.com/colors/mediumpurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/9768ee

## Tints & shades

- Tints (toward white): #a075f0, #aa83f1, #b391f3, #bd9ff4, #c9b1f6, #d3bff8, #dccdf9, #e6dafb, #efe8fc, #f9f6fe
- Shades (toward black): #844ceb, #6e2ce8, #5d18dc, #5115c1, #4612a5, #380f85, #2d0c6a, #21094e, #13052e, #080212

## Harmonies

- Complementary: #bfee68
- Analogous: #687cee, #da68ee
- Triadic: #ee9768, #68ee97
- Split-complementary: #eeda68, #7cee68
- Tetradic: #ee687c, #bfee68, #68eeda

## Colors that go with #9768ee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony, pool: complementary] — Olive Drab sits directly opposite #9768ee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9768ee in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #9768ee, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9768ee in 3 real palettes, including Loom's brand system and Stripe's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Stripe (https://brandsweets.com/colors/brands/stripe), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #9768ee in 3 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #9768ee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #9768ee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #9768ee: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.8:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a55ec (4.57:1); AA: background → #1a1a1a (4.58:1); AAA: text → #6723e7 (7.07:1)
- On black (#000000): 5.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa83f1 (7.23:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9768ee-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9768ee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.