# #97640c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97640c`
- RGB: rgb(151, 100, 12)
- HSL: hsl(38, 85%, 32%)
- OKLCH: oklch(0.545 0.112 73.1)
- Relative luminance: 0.1572
- Nearest named color: Alligator (#886600, Δ 2.841) — https://brandsweets.com/colors/alligator
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/97640c

## Tints & shades

- Tints (toward white): #b87a0f, #d48d11, #eda01d, #efac39, #f2ba5a, #f4c87b, #f7d497, #f9e1b8, #fcedd5, #fefbf6
- Shades (toward black): #895b0b, #7b510a, #714b09, #634208, #553807, #472f06, #392605, #2f1f04, #211603, #130d02

## Harmonies

- Complementary: #0c3f97
- Analogous: #971f0c, #84970c
- Triadic: #0c9764, #640c97
- Split-complementary: #0c8497, #1f0c97
- Tetradic: #0c971f, #0c3f97, #970c84

## Colors that go with #97640c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: complementary] — Denim sits directly opposite #97640c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and BrandSweets's brand system put Champagne beside #97640c, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #97640c in 6 real palettes, including Bookshop and Rolex's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #97640c: 6 real palettes, including Homestead and Olive Grove, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 5 real palettes, including Atelier and Riverbed put Slate Gray beside #97640c, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #97640c in 22 real palettes, including Chipotle's brand system and Homestead, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Homestead (https://brandsweets.com/palettes/warm#homestead), Notion (https://brandsweets.com/colors/brands/notion), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #97640c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #97640c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #764e0a (7.33:1)
- On black (#000000): 4.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a06a0d (4.56:1); AA: background → #f2f2f2 (4.53:1); AAA: text → #cb8710 (7.01:1)

## Brands using this color

- **Ubereats** — secondary #9f6403 (Δ 1.437) — https://brandsweets.com/colors/brands/ubereats-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97640c-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97640c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.