# #976373

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#976373`
- RGB: rgb(151, 99, 115)
- HSL: hsl(342, 21%, 49%)
- OKLCH: oklch(0.56 0.07 359.6)
- Relative luminance: 0.1674
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 5.633) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/976373

## Tints & shades

- Tints (toward white): #a27180, #ac808e, #b6909b, #c19fa9, #cbafb7, #d3bbc2, #ddcbd0, #e7dade, #f1e9ec, #fbf9f9
- Shades (toward black): #8b5b69, #7b515d, #6f4954, #603e48, #53363f, #442c33, #38242a, #281a1e, #1c1215, #0c0809

## Harmonies

- Complementary: #639787
- Analogous: #97638d, #976d63
- Triadic: #729763, #637297
- Split-complementary: #63976d, #638d97
- Tetradic: #8d9763, #639787, #6d6397

## Colors that go with #976373

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #976373: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #976373 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #976373, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #976373: 4 real palettes, including Atelier and Bakery, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Bakery (https://brandsweets.com/palettes/warm#bakery), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #976373 in 4 real palettes, including Noir Beauty and Fireside, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Harvest (https://brandsweets.com/palettes/warm#harvest), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #976373 in 4 real palettes, including Bookshop and Fireside, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #976373, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #976373 in 5 real palettes, including Slate Workspace and Subaru's brand system, as the accent. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #754d59 (7.09:1)
- On black (#000000): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c6878 (4.66:1); AA: background → #f7f7f7 (4.51:1); AAA: text → #b48d99 (7.21:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/976373-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#976373" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.