# #975dda

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#975dda`
- RGB: rgb(151, 93, 218)
- HSL: hsl(268, 63%, 61%)
- OKLCH: oklch(0.6 0.186 302.6)
- Relative luminance: 0.1947
- Nearest named color: Legendary Lavender (#9d61d4, Δ 1.799) — https://brandsweets.com/colors/legendary-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/975dda

## Tints & shades

- Tints (toward white): #a26ede, #aa7ae1, #b58be5, #bf9be8, #caacec, #d2b8ef, #dcc9f3, #e7daf7, #efe6f9, #faf7fd
- Shades (toward black): #8744d5, #7a2fd0, #6b2ab7, #5d249e, #511f89, #421970, #331457, #250e3e, #18092a, #0a0411

## Harmonies

- Complementary: #a0da5d
- Analogous: #5d61da, #d65dda
- Triadic: #da975d, #5dda97
- Split-complementary: #dad65d, #61da5d
- Tetradic: #da5d61, #a0da5d, #5ddad6

## Colors that go with #975dda

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #975dda in 4 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #975dda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #975dda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #975dda: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #975dda: 3 real palettes, including Linkedin's brand system and Hasbro's brand system, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #975dda, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #975dda in 3 real palettes, including Loom's brand system and Stripe's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Stripe (https://brandsweets.com/colors/brands/stripe), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #975dda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9255d8 (4.65:1); AA: background → #0d0d0d (4.53:1); AAA: text → #752dc8 (7.08:1)
- On black (#000000): 4.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af82e3 (7.13:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/975dda-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#975dda" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.