# #975b30

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#975b30`
- RGB: rgb(151, 91, 48)
- HSL: hsl(25, 52%, 39%)
- OKLCH: oklch(0.53 0.098 54.4)
- Relative luminance: 0.1427
- Nearest named color: Ancient Chest (#99522b, Δ 2.138) — https://brandsweets.com/colors/ancient-chest
- Moods: warm
- Page: https://brandsweets.com/colors/975b30

## Tints & shades

- Tints (toward white): #ae6937, #c37741, #ca8858, #d29870, #d9a987, #dfb79a, #e7c8b1, #eed8c9, #f5e9e0, #fdf9f7
- Shades (toward black): #8c542c, #7c4b27, #704423, #613a1f, #55331b, #462a16, #3a2312, #2b1a0d, #1f130a, #100905

## Harmonies

- Complementary: #306c97
- Analogous: #973038, #978f30
- Triadic: #30975b, #5b3097
- Split-complementary: #30978f, #303897
- Tetradic: #389730, #306c97, #8f3097

## Colors that go with #975b30

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #975b30 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #975b30. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #975b30 in 5 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #975b30: 5 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Dusk (https://brandsweets.com/palettes/cool#dusk), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #975b30 in 6 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #975b30: 7 real palettes, including Homestead and Olive Grove, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Clay & Linen and Typewriter put Slate Gray beside #975b30, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Atelier (https://brandsweets.com/palettes/elegant#atelier), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #975b30: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7c4b27 (7.26:1)
- On black (#000000): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a76435 (4.52:1); AA: background → #ebebeb (4.57:1); AAA: text → #ca8858 (7.17:1)

## Brands using this color

- **Aesop** — accent #945c26 (Δ 1.26) — https://brandsweets.com/colors/brands/aesop-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/975b30-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#975b30" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.