# #975b0c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#975b0c`
- RGB: rgb(151, 91, 12)
- HSL: hsl(34, 85%, 32%)
- OKLCH: oklch(0.527 0.114 65.2)
- Relative luminance: 0.1409
- Nearest named color: Ancient Chest (#99522b, Δ 3.623) — https://brandsweets.com/colors/ancient-chest
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/975b0c

## Tints & shades

- Tints (toward white): #b86f0f, #d48011, #ed921d, #efa039, #f2b05a, #f4c07b, #f7cd97, #f9ddb8, #fcebd5, #fefaf6
- Shades (toward black): #89520b, #7b4a0a, #714409, #633c08, #553307, #472b06, #392205, #2f1c04, #211403, #130b02

## Harmonies

- Complementary: #0c4897
- Analogous: #97150c, #8e970c
- Triadic: #0c975b, #5b0c97
- Split-complementary: #0c8e97, #150c97
- Tetradic: #0c9715, #0c4897, #970c8e

## Colors that go with #975b0c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Bramble put Champagne beside #975b0c. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #975b0c in 5 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #975b0c in 6 real palettes, including Bookshop and Darkroom, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #975b0c: 6 real palettes, including Homestead and Olive Grove, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 6 real palettes, including Atelier and Clay & Linen put Slate Gray beside #975b0c, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #975b0c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #975b0c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #975b0c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7f4d0a (7.07:1)
- On black (#000000): 3.82:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #aa660e (4.62:1); AA: background → #ebebeb (4.61:1); AAA: text → #d98312 (7.21:1)

## Brands using this color

- **Aesop** — accent #945c26 (Δ 1.548) — https://brandsweets.com/colors/brands/aesop-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/975b0c-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#975b0c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.