# #9754bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9754bb`
- RGB: rgb(151, 84, 187)
- HSL: hsl(279, 43%, 53%)
- OKLCH: oklch(0.568 0.164 312.3)
- Relative luminance: 0.1651
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.1) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9754bb

## Tints & shades

- Tints (toward white): #a266c2, #ab74c8, #b687cf, #bf95d5, #caa7dc, #d3b6e2, #dec8e9, #e7d7ef, #f2e9f6, #fbf8fc
- Shades (toward black): #8a46af, #7c3f9d, #6d378b, #5f3078, #532a6a, #452358, #371c45, #281433, #1a0d21, #0c060f

## Harmonies

- Complementary: #78bb54
- Analogous: #6354bb, #bb54ab
- Triadic: #bb9754, #54bb97
- Split-complementary: #abbb54, #54bb63
- Tetradic: #bb6354, #78bb54, #54abbb

## Colors that go with #9754bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #9754bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9754bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9754bb: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #9754bb in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #9754bb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9754bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #9754bb in two real palettes: ClickUp's brand system and Klarna US's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #9754bb in two real palettes: Marvel's brand system and Gemstone, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #793d99 (7.14:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b5bbe (4.63:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #b383ce (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9754bb-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9754bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.