# #97549c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97549c`
- RGB: rgb(151, 84, 156)
- HSL: hsl(296, 30%, 47%)
- OKLCH: oklch(0.551 0.131 324.6)
- Relative luminance: 0.1532
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.125) — https://brandsweets.com/colors/bermuda-onion
- Moods: cool, muted
- Page: https://brandsweets.com/colors/97549c

## Tints & shades

- Tints (toward white): #a460a9, #ae70b2, #b781bb, #c192c4, #cca5cf, #d5b6d8, #dfc7e1, #e8d7ea, #f2e8f3, #fbf8fb
- Shades (toward black): #8a4d8f, #7a447e, #6d3d71, #603663, #542e56, #432546, #371e38, #2a172b, #1a0e1b, #0d070d

## Harmonies

- Complementary: #599c54
- Analogous: #73549c, #9c547d
- Triadic: #9c9754, #549c97
- Split-complementary: #7d9c54, #549c73
- Tetradic: #9c7354, #599c54, #547d9c

## Colors that go with #97549c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #97549c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #97549c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97549c: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #97549c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #97549c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #97549c in two real palettes: Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #97549c, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and GitLab's brand system put Tomato beside #97549c, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7a447e (7.11:1)
- On black (#000000): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a35da8 (4.69:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #b984bd (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97549c-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97549c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.