# #975380

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#975380`
- RGB: rgb(151, 83, 128)
- HSL: hsl(320, 29%, 46%)
- OKLCH: oklch(0.537 0.107 341.2)
- Relative luminance: 0.1432
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 2.824) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/975380

## Tints & shades

- Tints (toward white): #a65e8e, #af6e9a, #ba82a7, #c392b3, #cca3bf, #d5b3ca, #dec4d6, #e9d8e3, #f2e8ef, #fbf8fa
- Shades (toward black): #8a4c75, #7d456a, #6d3c5c, #5f3551, #522d46, #45263b, #381f30, #271622, #1a0e16, #0d070b

## Harmonies

- Complementary: #53976a
- Analogous: #8c5397, #97535f
- Triadic: #819753, #538197
- Split-complementary: #5f9753, #53978c
- Tetradic: #978c53, #53976a, #535f97

## Colors that go with #975380

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #975380 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Orange** #ffa500 [pool] — 4 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #975380, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Taupe** #483c32 [pool] — Taupe is paired with #975380 in 11 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Notion (https://brandsweets.com/colors/brands/notion), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #975380: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #975380, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #975380: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [pool] — 3 real palettes, including Coffee Bar and Woodsmoke put Peru beside #975380, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru
- **Blush Pink** #e8b4b8 [pool] — Two real palettes: Blush and Graphite Mono put Blush Pink beside #975380, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7d456a (7.16:1)
- On black (#000000): 3.86:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a65e8e (4.61:1); AA: background → #ebebeb (4.56:1); AAA: text → #bc85aa (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/975380-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#975380" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.