# #97537e

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97537e`
- RGB: rgb(151, 83, 126)
- HSL: hsl(322, 29%, 46%)
- OKLCH: oklch(0.536 0.106 342.7)
- Relative luminance: 0.1427
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.042) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/97537e

## Tints & shades

- Tints (toward white): #a65e8c, #af6e97, #ba82a6, #c392b1, #cca3bd, #d5b3c9, #dec4d5, #e9d8e3, #f2e8ef, #fbf8fa
- Shades (toward black): #8a4c73, #7d4568, #6d3c5b, #5f3550, #522d45, #45263a, #381f2f, #271621, #1a0e16, #0d070b

## Harmonies

- Complementary: #53976c
- Analogous: #8e5397, #97535c
- Triadic: #7e9753, #537e97
- Split-complementary: #5c9753, #53978e
- Tetradic: #978e53, #53976c, #535c97

## Colors that go with #97537e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #97537e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Orange** #ffa500 [pool] — 4 real palettes, including Sunset Boulevard and Rippling's brand system put Orange beside #97537e, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com), Graphite (https://brandsweets.com/palettes/technical#graphite), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #97537e in 4 real palettes, including Chase's brand system and Slate Workspace, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #97537e in 14 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Notion (https://brandsweets.com/colors/brands/notion), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #97537e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #97537e, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #97537e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [pool] — 3 real palettes, including Coffee Bar and Bakery put Peru beside #97537e, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7d4568 (7.18:1)
- On black (#000000): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a65e8c (4.6:1); AA: background → #ebebeb (4.57:1); AAA: text → #bc85a8 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97537e-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97537e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.