# #974fc4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#974fc4`
- RGB: rgb(151, 79, 196)
- HSL: hsl(277, 50%, 54%)
- OKLCH: oklch(0.566 0.182 310.2)
- Relative luminance: 0.1616
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.53) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/974fc4

## Tints & shades

- Tints (toward white): #a05ec9, #ac71d0, #b581d5, #c094db, #c9a3e0, #d2b3e6, #ddc6ec, #e6d5f1, #f1e8f7, #faf7fc
- Shades (toward black): #8c3ebb, #7d38a8, #6f3295, #612b82, #53256f, #441f5c, #361849, #281236, #1a0b22, #0b050f

## Harmonies

- Complementary: #7cc44f
- Analogous: #5d4fc4, #c44fb7
- Triadic: #c4974f, #4fc497
- Split-complementary: #b7c44f, #4fc45d
- Tetradic: #c45d4f, #7cc44f, #4fb7c4

## Colors that go with #974fc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #974fc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #974fc4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #974fc4: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #974fc4 in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #974fc4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #974fc4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #974fc4 in two real palettes: Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #974fc4 in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7a37a4 (7.22:1)
- On black (#000000): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c57c7 (4.6:1); AA: background → #f5f5f5 (4.55:1); AAA: text → #b581d5 (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/974fc4-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#974fc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.