# #974e8a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#974e8a`
- RGB: rgb(151, 78, 138)
- HSL: hsl(311, 32%, 45%)
- OKLCH: oklch(0.533 0.125 334.2)
- Relative luminance: 0.1386
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.146) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/974e8a

## Tints & shades

- Tints (toward white): #a85799, #b36ba6, #bb7cb0, #c48dba, #cea1c6, #d7b2d0, #e0c2da, #e8d3e5, #f3e7f1, #fcf8fb
- Shades (toward black): #8a477e, #7d4071, #6f3965, #623259, #542b4d, #43233d, #361c31, #281525, #1b0e19, #0d070c

## Harmonies

- Complementary: #4e975b
- Analogous: #804e97, #974e65
- Triadic: #8a974e, #4e8a97
- Split-complementary: #65974e, #4e9780
- Tetradic: #97804e, #4e975b, #4e6597

## Colors that go with #974e8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #974e8a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #974e8a: 3 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — 3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #974e8a, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Taupe** #483c32 [pool] — Taupe is paired with #974e8a in 3 real palettes, including Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #974e8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #974e8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #974e8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #974e8a: two real palettes: Blush and Sentry's brand system, as the lead colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #804275 (7.11:1)
- On black (#000000): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #aa5a9b (4.64:1); AA: background → #e8e8e8 (4.54:1); AAA: text → #bf82b4 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/974e8a-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#974e8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.