# #974dfe

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#974dfe`
- RGB: rgb(151, 77, 254)
- HSL: hsl(265, 99%, 65%)
- OKLCH: oklch(0.604 0.247 297.6)
- Relative luminance: 0.1904
- Nearest named color: Orion Nebula (#a55af4, Δ 4.026) — https://brandsweets.com/colors/orion-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/974dfe

## Tints & shades

- Tints (toward white): #a05dfe, #ac71fe, #b580fe, #be8ffe, #caa4ff, #d2b3ff, #dbc2ff, #e4d1ff, #f0e6ff, #f9f5ff
- Shades (toward black): #852ffe, #7310fe, #6401ef, #5701d0, #4b01b2, #3c018e, #2f0170, #220051, #150033, #090014

## Harmonies

- Complementary: #b4fe4d
- Analogous: #4d5cfe, #ef4dfe
- Triadic: #fe974d, #4dfe97
- Split-complementary: #feef4d, #5cfe4d
- Tetradic: #fe4d5c, #b4fe4d, #4dfeef

## Colors that go with #974dfe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #974dfe's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #974dfe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #974dfe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #974dfe: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #974dfe: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #974dfe: two real palettes: Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #974dfe in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Midnight Blue** #191970 [pool] — Two real palettes: Lavender Haze and Discord's brand system put Midnight Blue beside #974dfe, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9448fe (4.55:1); AA: background → #0a0a0a (4.53:1); AAA: text → #6801f9 (7.09:1)
- On black (#000000): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b27bfe (7.16:1)

## Brands using this color

- **monday.com** — secondary #9450fd (Δ 0.695) — https://brandsweets.com/colors/brands/monday-com
- **Twitch** — primary #9444fc (Δ 1.643) — https://brandsweets.com/colors/brands/twitch-tv

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/974dfe-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#974dfe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.