# #97497f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97497f`
- RGB: rgb(151, 73, 127)
- HSL: hsl(318, 35%, 44%)
- OKLCH: oklch(0.521 0.124 340.4)
- Relative luminance: 0.1288
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.432) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/97497f

## Tints & shades

- Tints (toward white): #a9518e, #b4649c, #bd75a7, #c78ab4, #cf9bbf, #d7acca, #e1c1d8, #e9d2e2, #f3e7f0, #fcf8fb
- Shades (toward black): #8a4274, #7c3c69, #6e355d, #602e51, #532846, #45213a, #371b2f, #291423, #1c0d17, #0e070c

## Harmonies

- Complementary: #499760
- Analogous: #884997, #974959
- Triadic: #809749, #498097
- Split-complementary: #599749, #499788
- Tetradic: #978849, #499760, #495997

## Colors that go with #97497f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #97497f in 4 real palettes, including Dunkin''s brand system and Blush, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #97497f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #97497f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #97497f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97497f: two real palettes: Chase's brand system and Peacock, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #97497f, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Ember put Tomato beside #97497f, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #97497f in Ember, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #833f6e (7.24:1)
- On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae5694 (4.56:1); AA: background → #e3e3e3 (4.58:1); AAA: text → #c383b0 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97497f-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97497f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.