# #974962

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#974962`
- RGB: rgb(151, 73, 98)
- HSL: hsl(341, 35%, 44%)
- OKLCH: oklch(0.51 0.108 1.3)
- Relative luminance: 0.1223
- Nearest named color: Grape Kiss (#82476f, Δ 4.754) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/974962

## Tints & shades

- Tints (toward white): #a9516d, #b4647e, #bd758c, #c78a9d, #cf9bac, #d7acba, #e1c1cb, #e9d2da, #f3e7eb, #fcf8f9
- Shades (toward black): #8a4259, #7c3c50, #6e3547, #602e3e, #532835, #45212c, #371b24, #29141b, #1c0d12, #0e0709

## Harmonies

- Complementary: #49977f
- Analogous: #974989, #975749
- Triadic: #629749, #496297
- Split-complementary: #499757, #498997
- Tetradic: #899749, #49977f, #574997

## Colors that go with #974962

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #974962 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #974962 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and Darkroom put Champagne beside #974962, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #974962: 6 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #974962 in 4 real palettes, including Fireside and Darkroom, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #974962 in 4 real palettes, including Chase's brand system and Subaru's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Bose (https://brandsweets.com/colors/brands/bose-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #974962 in 4 real palettes, including Garnet and Aesop's brand system, as the supporting colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Aesop (https://brandsweets.com/colors/brands/aesop-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #974962: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #864157 (7.22:1)
- On black (#000000): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af5a75 (4.54:1); AA: background → #dedede (4.53:1); AAA: text → #c38397 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/974962-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#974962" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.