# #97479a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97479a`
- RGB: rgb(151, 71, 154)
- HSL: hsl(298, 37%, 44%)
- OKLCH: oklch(0.531 0.151 326.1)
- Relative luminance: 0.1342
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 4.718) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/97479a

## Tints & shades

- Tints (toward white): #a84fab, #b462b7, #bc73bf, #c688c8, #cf9ad0, #d7abd8, #e1c0e2, #e9d2ea, #f3e7f4, #fcf8fc
- Shades (toward black): #89408c, #7c3a7e, #6e3370, #602d62, #522754, #452046, #371a38, #29132a, #1b0d1c, #0e060e

## Harmonies

- Complementary: #499a47
- Analogous: #6d479a, #9a4773
- Triadic: #9a9747, #479a97
- Split-complementary: #739a47, #479a6d
- Tetradic: #9a6d47, #499a47, #47739a

## Colors that go with #97479a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #97479a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #97479a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97479a: 3 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #97479a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #97479a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #97479a in two real palettes: Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #97479a, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #97479a in two real palettes: Semrush's brand system and Wayfair's brand system, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #823d85 (7.11:1)
- On black (#000000): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ac50af (4.52:1); AA: background → #e6e6e6 (4.57:1); AAA: text → #c17ec4 (7.05:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97479a-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97479a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.