# #97446f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97446f`
- RGB: rgb(151, 68, 111)
- HSL: hsl(329, 38%, 43%)
- OKLCH: oklch(0.507 0.122 350)
- Relative luminance: 0.1186
- Nearest named color: Grape Kiss (#82476f, Δ 3.995) — https://brandsweets.com/colors/grape-kiss
- Moods: warm
- Page: https://brandsweets.com/colors/97446f

## Tints & shades

- Tints (toward white): #ac4d7f, #b65d8b, #c0729a, #c884a7, #d199b6, #d9abc3, #e3c0d2, #ead1de, #f4e6ed, #fcf8fa
- Shades (toward black): #893e65, #7b375a, #6d3150, #5f2b46, #54263e, #462034, #381929, #2a131f, #1c0d15, #0e060a

## Harmonies

- Complementary: #44976c
- Analogous: #964497, #974445
- Triadic: #6f9744, #446f97
- Split-complementary: #459744, #449796
- Tetradic: #979644, #44976c, #444597

## Colors that go with #97446f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #97446f in 4 real palettes, including Wendy's's brand system and Nintendo's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #97446f in 10 real palettes, including Blush and Typewriter, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #97446f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Darkroom put Champagne beside #97446f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #97446f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97446f: 3 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Peru** #cd853f [pool] — 3 real palettes, including Woodsmoke and Bakery put Peru beside #97446f, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/peru
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #97446f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #893e65 (7.14:1)
- On black (#000000): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b35686 (4.59:1); AA: background → #dedede (4.63:1); AAA: text → #c680a4 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97446f-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97446f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.