# #973e98

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#973e98`
- RGB: rgb(151, 62, 152)
- HSL: hsl(299, 42%, 42%)
- OKLCH: oklch(0.518 0.164 327.2)
- Relative luminance: 0.1229
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 5.47) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/973e98

## Tints & shades

- Tints (toward white): #ac47ae, #b855b9, #c16bc2, #c87dca, #d292d3, #dba8dc, #e2bae3, #ebd0ec, #f3e2f3, #fcf8fc
- Shades (toward black): #88388a, #7a327b, #6f2e70, #612862, #522253, #441c45, #361636, #2b122b, #1d0c1d, #0e060e

## Harmonies

- Complementary: #40983e
- Analogous: #6a3e98, #983e6d
- Triadic: #98973e, #3e9897
- Split-complementary: #6d983e, #3e986a
- Tetradic: #986a3e, #40983e, #3e6d98

## Colors that go with #973e98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #973e98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #973e98: 4 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #973e98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #973e98: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #973e98 in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #973e98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #973e98, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #973e98 in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #88388a (7.05:1)
- On black (#000000): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b34ab5 (4.56:1); AA: background → #dedede (4.51:1); AAA: text → #c87dca (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/973e98-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#973e98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.