# #9737ae

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9737ae`
- RGB: rgb(151, 55, 174)
- HSL: hsl(288, 52%, 45%)
- OKLCH: oklch(0.523 0.193 319.2)
- Relative luminance: 0.1237
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 4.478) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9737ae

## Tints & shades

- Tints (toward white): #a73dc2, #b254c9, #bb68cf, #c37bd5, #ce92dd, #d7a6e3, #dfb9e9, #e8cdef, #f3e4f6, #fbf7fd
- Shades (toward black): #89329f, #7c2d8f, #6e2880, #612370, #541f61, #43184e, #36143e, #280f2f, #1b0a1f, #0d0510

## Harmonies

- Complementary: #4fae37
- Analogous: #5b37ae, #ae378b
- Triadic: #ae9737, #37ae97
- Split-complementary: #8bae37, #37ae5b
- Tetradic: #ae5b37, #4fae37, #378bae

## Colors that go with #9737ae

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #9737ae: 4 real palettes, including Peacock and Linkedin's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #9737ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #9737ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9737ae: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9737ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #9737ae in two real palettes: Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #9737ae in two real palettes: Circuit and Taco Bell's brand system, as the accent. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/lightseagreen
- **Rust** #b7410e [pool] — Rust shows up next to #9737ae in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #86319b (7.18:1)
- On black (#000000): 3.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad49c5 (4.54:1); AA: background → #e0e0e0 (4.58:1); AAA: text → #c37bd5 (7.11:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9737ae-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9737ae" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.