# #973585

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#973585`
- RGB: rgb(151, 53, 133)
- HSL: hsl(311, 48%, 40%)
- OKLCH: oklch(0.498 0.161 335.7)
- Relative luminance: 0.1082
- Nearest named color: Haunted Purple (#991177, Δ 4.724) — https://brandsweets.com/colors/haunted-purple
- Moods: warm
- Page: https://brandsweets.com/colors/973585

## Tints & shades

- Tints (toward white): #ae3d99, #bf4aaa, #c65db3, #ce73bd, #d68ac8, #dea1d3, #e6b7dd, #eccae6, #f4e1f1, #fcf7fb
- Shades (toward black): #883078, #7d2c6e, #6d2660, #622256, #531d49, #44183c, #391432, #2a0f25, #1e0b1b, #0f050d

## Harmonies

- Complementary: #359747
- Analogous: #783597, #973554
- Triadic: #859735, #358597
- Split-complementary: #549735, #359778
- Tetradic: #977835, #359747, #355497

## Colors that go with #973585

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #973585: 6 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #973585 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #973585: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #973585: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #973585: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #973585 in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #973585 in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Taupe** #483c32 [pool] — Taupe is paired with #973585 in two real palettes: Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f327e (7.18:1)
- On black (#000000): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be46a8 (4.63:1); AA: background → #d6d6d6 (4.57:1); AAA: text → #cf77bf (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/973585-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#973585" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.