# #973063

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#973063`
- RGB: rgb(151, 48, 99)
- HSL: hsl(330, 52%, 39%)
- OKLCH: oklch(0.477 0.146 353.6)
- Relative luminance: 0.0959
- Nearest named color: Berry (#990f4b, Δ 4.728) — https://brandsweets.com/colors/berry
- Moods: warm
- Page: https://brandsweets.com/colors/973063

## Tints & shades

- Tints (toward white): #ae3773, #c34182, #ca5891, #d270a1, #d987b0, #df9abd, #e7b1cc, #eec9db, #f5e0eb, #fdf7fa
- Shades (toward black): #8c2c5c, #7c2752, #70234a, #611f40, #551b38, #46162e, #3a1226, #2b0d1c, #1f0a14, #10050a

## Harmonies

- Complementary: #309763
- Analogous: #973097, #973030
- Triadic: #639730, #306397
- Split-complementary: #309730, #309797
- Tetradic: #979730, #309763, #303097

## Colors that go with #973063

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #973063 in 4 real palettes, including Lenovo's brand system and Wendy's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #973063: 7 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #973063 in 11 real palettes, including Typewriter and Blush, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Blush (https://brandsweets.com/palettes/light#blush), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #973063 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Bramble put Champagne beside #973063, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #973063: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #973063: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #973063 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c44585 (4.54:1); AA: background → #cfcfcf (4.62:1); AAA: text → #d57ba8 (7.23:1); AAA: background → #fcfcfc (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/973063-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#973063" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.