# #9727d3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9727d3`
- RGB: rgb(151, 39, 211)
- HSL: hsl(279, 69%, 49%)
- OKLCH: oklch(0.535 0.243 309.7)
- Relative luminance: 0.1273
- Nearest named color: Dreamscape Purple (#9632ce, Δ 1.517) — https://brandsweets.com/colors/dreamscape-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/9727d3

## Tints & shades

- Tints (toward white): #a239db, #ac4edf, #b664e3, #c079e6, #ca8fea, #d3a0ee, #ddb6f2, #e7cbf6, #f1e1f9, #fbf6fd
- Shades (toward black): #8b24c2, #7b20ac, #6f1c9b, #5f1986, #531574, #44115f, #370e4e, #280a38, #1c0727, #0c0311

## Harmonies

- Complementary: #63d327
- Analogous: #4127d3, #d327b9
- Triadic: #d39727, #27d397
- Split-complementary: #b9d327, #27d341
- Tetradic: #d34127, #63d327, #27b9d3

## Colors that go with #9727d3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9727d3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9727d3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9727d3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9727d3: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #9727d3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9727d3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9727d3: two real palettes: Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #9727d3 in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8422b9 (7.22:1)
- On black (#000000): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a846dd (4.59:1); AA: background → #e3e3e3 (4.61:1); AAA: text → #c079e6 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9727d3-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9727d3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.