# #97204e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97204e`
- RGB: rgb(151, 32, 78)
- HSL: hsl(337, 65%, 36%)
- OKLCH: oklch(0.454 0.157 3)
- Relative luminance: 0.0816
- Nearest named color: Berry (#990f4b, Δ 1.601) — https://brandsweets.com/colors/berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/97204e

## Tints & shades

- Tints (toward white): #b1255b, #ca2b68, #d7427b, #dc5b8c, #e2749e, #e78db0, #eca7c1, #f3c4d6, #f8dde8, #fdf7f9
- Shades (toward black): #8b1d47, #7e1b41, #6d1738, #611532, #54122b, #480f25, #3b0c1e, #2a0916, #1d060f, #110409

## Harmonies

- Complementary: #20976a
- Analogous: #97208a, #972e20
- Triadic: #4e9720, #204e97
- Split-complementary: #20972e, #208a97
- Tetradic: #8a9720, #20976a, #2e2097

## Colors that go with #97204e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #97204e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #97204e in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97204e: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Newsprint put Slate Gray beside #97204e, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #97204e in 15 real palettes, including Typewriter and Chipotle's brand system, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Bramble put Champagne beside #97204e, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #97204e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #97204e: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.63:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d43572 (4.55:1); AA: background → #c4c4c4 (4.57:1); AAA: text → #e2749e (7.23:1); AAA: background → #f2f2f2 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97204e-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97204e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.