# #971135

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#971135`
- RGB: rgb(151, 17, 53)
- HSL: hsl(344, 80%, 33%)
- OKLCH: oklch(0.438 0.165 14.1)
- Relative luminance: 0.0724
- Nearest named color: Cranberry (#9e003a, Δ 1.784) — https://brandsweets.com/colors/cranberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/971135

## Tints & shades

- Tints (toward white): #b81440, #d3174a, #e7275a, #ea436f, #ee6388, #f17e9d, #f49fb5, #f7baca, #fbdae3, #fef6f8
- Shades (toward black): #8a0f30, #7c0e2b, #6e0c26, #600b22, #570a1e, #49081a, #3c0715, #2e0510, #20040b, #120206

## Harmonies

- Complementary: #119774
- Analogous: #971178, #973011
- Triadic: #359711, #113597
- Split-complementary: #119730, #117897
- Tetradic: #789711, #119774, #301197

## Colors that go with #971135

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #971135 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #971135 in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #971135: 7 real palettes, including State Farm's brand system and Nissan's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Newsprint put Slate Gray beside #971135, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #971135 in 15 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Woodsmoke and Bramble put Champagne beside #971135, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #971135: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #971135: 3 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.58:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e61950 (4.62:1); AA: background → #bdbdbd (4.57:1); AAA: text → #ef6c8f (7.21:1); AAA: background → #e8e8e8 (7:1)

## Curated palettes containing it

- **Velvet** (luxury, dark, bold) — #9f1239, #6b2a47, #e5b769, #120a10, #f5e9ee — Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark. — tool: https://brandsweets.com/palettes/new/9f1239-6b2a47-e5b769-120a10-f5e9ee — collection: https://brandsweets.com/palettes/luxury
- **Garnet** (jewel-tones, warm, dark, bold) — #9b1c31, #c2410c, #facc15, #1a0b0f, #fbeaea — Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself. — tool: https://brandsweets.com/palettes/new/9b1c31-c2410c-facc15-1a0b0f-fbeaea — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/971135-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#971135" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.