# #970c5d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#970c5d`
- RGB: rgb(151, 12, 93)
- HSL: hsl(325, 85%, 32%)
- OKLCH: oklch(0.448 0.178 353)
- Relative luminance: 0.0763
- Nearest named color: Berry (#990f4b, Δ 3.125) — https://brandsweets.com/colors/berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/970c5d

## Tints & shades

- Tints (toward white): #b80f72, #d41183, #ed1d96, #ef39a3, #f25ab2, #f47bc2, #f797cf, #f9b8de, #fcd5eb, #fef6fb
- Shades (toward black): #890b54, #7b0a4c, #710946, #63083d, #550734, #47062c, #390523, #2f041d, #210314, #13020c

## Harmonies

- Complementary: #0c9746
- Analogous: #8b0c97, #970c18
- Triadic: #5d970c, #0c5d97
- Split-complementary: #18970c, #0c978b
- Tetradic: #978b0c, #0c9746, #0c1897

## Colors that go with #970c5d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #970c5d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #970c5d: 5 real palettes, including Chase's brand system and Hinge's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #970c5d in 4 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #970c5d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #970c5d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #970c5d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #970c5d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #970c5d: two real palettes: MLB's brand system and Reebok's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Reebok (https://brandsweets.com/colors/brands/reebok-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #de1289 (4.55:1); AA: background → #bfbfbf (4.52:1); AAA: text → #f25fb5 (7.08:1); AAA: background → #ededed (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/970c5d-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#970c5d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.