# #97024a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97024a`
- RGB: rgb(151, 2, 74)
- HSL: hsl(331, 97%, 30%)
- OKLCH: oklch(0.438 0.175 2.1)
- Relative luminance: 0.0712
- Nearest named color: Aristocratic Velvet (#980b4a, Δ 0.66) — https://brandsweets.com/colors/aristocratic-velvet
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/97024a

## Tints & shades

- Tints (toward white): #ba035b, #dd036d, #fb047b, #fc278e, #fc4aa0, #fd6db3, #fd90c5, #feafd5, #fed2e7, #fff5fa
- Shades (toward black): #880243, #7e023e, #6f0236, #640231, #55012a, #460123, #3c011e, #2d0116, #230111, #14000a

## Harmonies

- Complementary: #02974f
- Analogous: #970294, #970502
- Triadic: #4a9702, #024a97
- Split-complementary: #029705, #029497
- Tetradic: #949702, #02974f, #050297

## Colors that go with #97024a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #97024a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #97024a in 5 real palettes, including State Farm's brand system and Lenovo's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97024a: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Chase (https://brandsweets.com/colors/brands/chase-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #97024a in 11 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #97024a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Ochre** #cc7722 [pool] — Designers have shipped Ochre with #97024a: 3 real palettes, including Newsprint and Saffron, as the accent. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Saffron (https://brandsweets.com/palettes/warm#saffron), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/ochre
- **Slate Gray** #708090 [pool] — 3 real palettes, including Typewriter and Newsprint put Slate Gray beside #97024a, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #97024a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e70472 (4.66:1); AA: background → #bdbdbd (4.61:1); AAA: text → #fc59a8 (7.13:1); AAA: background → #e8e8e8 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97024a-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97024a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.