# #96ec74

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96ec74`
- RGB: rgb(150, 236, 116)
- HSL: hsl(103, 76%, 69%)
- OKLCH: oklch(0.862 0.176 137.6)
- Relative luminance: 0.6774
- Nearest named color: Herbivore (#88ee77, Δ 1.282) — https://brandsweets.com/colors/herbivore
- Moods: vivid
- Page: https://brandsweets.com/colors/96ec74

## Tints & shades

- Tints (toward white): #a0ee81, #aaf08f, #b4f29c, #bff3aa, #c9f5b7, #d0f6c0, #daf8ce, #e4fadb, #eefce9, #f8fef6
- Shades (toward black): #82e859, #6ae43a, #56e01f, #4ac11a, #3fa617, #338712, #296c0f, #1d4c0a, #133107, #071202

## Harmonies

- Complementary: #ca74ec
- Analogous: #d2ec74, #74ec8e
- Triadic: #7496ec, #ec7496
- Split-complementary: #8e74ec, #ec74d2
- Tetradic: #74d2ec, #ca74ec, #ec8e74

## Colors that go with #96ec74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #96ec74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96ec74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #96ec74 in 7 real palettes, including 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build), Macaron (https://brandsweets.com/palettes/light#macaron), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #96ec74: 3 real palettes, including Prime Video's brand system and Remix's brand system, as the supporting colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Remix (https://brandsweets.com/colors/brands/remix-run), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony: split] — Lilac is a split-complement of #96ec74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — Two real palettes: MongoDB's brand system and Robinhood's brand system put Blue beside #96ec74, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #96ec74 in two real palettes: Wise's brand system and Formula 1's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #96ec74 in two real palettes: Neon's brand system and Canopy, as the supporting colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #338712 (4.55:1); AA: background → #5c5c5c (4.63:1); AAA: text → #26630d (7.31:1); AAA: background → #404040 (7.18:1)
- On black (#000000): 14.55:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Wise** — secondary #9fe870 (Δ 1.224) — https://brandsweets.com/colors/brands/wise-com
- **Duolingo** — accent #a5ed6e (Δ 1.606) — https://brandsweets.com/colors/brands/duolingo

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96ec74-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96ec74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.