# #96d0fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96d0fd`
- RGB: rgb(150, 208, 253)
- HSL: hsl(206, 96%, 79%)
- OKLCH: oklch(0.834 0.087 242.4)
- Relative luminance: 0.5869
- Nearest named color: Baby Blue (#a2cffe, Δ 1.348) — https://brandsweets.com/colors/baby-blue
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/96d0fd

## Tints & shades

- Tints (toward white): #a0d5fd, #aad9fd, #b4defd, #bee2fe, #c8e7fe, #cde9fe, #d7edfe, #e1f2fe, #ebf6ff, #f5fbff
- Shades (toward black): #73c1fc, #4baffb, #289ffb, #058df5, #0479d2, #0362aa, #034e87, #02375f, #01233c, #000c14

## Harmonies

- Complementary: #fdc396
- Analogous: #96fdf6, #969dfd
- Triadic: #fd96d0, #d0fd96
- Split-complementary: #fd969d, #fdf696
- Tetradic: #f696fd, #fdc396, #9dfd96

## Colors that go with #96d0fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #96d0fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #96d0fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Crimson** #dc143c [pool] — Crimson is paired with #96d0fd in 5 real palettes, including Frost & Ember and Tiffany & Co.'s brand system, as the accent. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #96d0fd: 7 real palettes, including Salesforce's brand system and Mistral AI's brand system, as the lead colour. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #96d0fd: 4 real palettes, including Nikon's brand system and UEFA's brand system, as the supporting colour. Seen in: Nikon (https://brandsweets.com/colors/brands/nikon-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96d0fd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and Blue Mono put Midnight Blue beside #96d0fd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Slate Gray** #708090 [pool] — 6 real palettes, including Dusty Blue and Still Water put Slate Gray beside #96d0fd, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Still Water (https://brandsweets.com/palettes/cool#still-water), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0476cd (4.69:1); AA: background → #545454 (4.59:1); AAA: text → #03599b (7.23:1); AAA: background → #383838 (7.11:1)
- On black (#000000): 12.74:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sentry** — accent #9ecbff (Δ 1.62) — https://brandsweets.com/colors/brands/sentry-io
- **Audible** — primary #a3d4ff (Δ 1.898) — https://brandsweets.com/colors/brands/audible-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96d0fd-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96d0fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.