# #96bd0a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96bd0a`
- RGB: rgb(150, 189, 10)
- HSL: hsl(73, 90%, 39%)
- OKLCH: oklch(0.743 0.181 123.3)
- Relative luminance: 0.429
- Nearest named color: Citrus (#9fb70a, Δ 1.899) — https://brandsweets.com/colors/citrus
- Moods: vivid
- Page: https://brandsweets.com/colors/96bd0a

## Tints & shades

- Tints (toward white): #adda0b, #c2f312, #c9f42f, #d1f64c, #d8f769, #dff881, #e6fa9e, #eefbbb, #f5fdd8, #fdfef5
- Shades (toward black): #8bae09, #7b9b08, #708d07, #607906, #556b06, #455705, #3a4904, #2a3503, #1f2702, #0f1301

## Harmonies

- Complementary: #310abd
- Analogous: #bd8a0a, #3dbd0a
- Triadic: #0a96bd, #bd0a96
- Split-complementary: #0a3dbd, #8a0abd
- Tetradic: #0abd8a, #310abd, #bd0a3d

## Colors that go with #96bd0a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #96bd0a in 9 real palettes, including Acer's brand system and Citrus Grove, as the text colour against it. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #96bd0a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #96bd0a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 3 real palettes, including Minecraft's brand system and Spotify's brand system put Blue beside #96bd0a, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96bd0a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #96bd0a in 3 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #96bd0a in 3 real palettes, including Citrus Grove and Learning App, as the lead colour. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Red** #ff0000 [pool] — Red is paired with #96bd0a in 3 real palettes, including Gatorade's brand system and Wired's brand system, as the supporting colour. Seen in: Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #647e07 (4.64:1); AA: background → #424242 (4.58:1); AAA: text → #495c05 (7.46:1); AAA: background → #242424 (7.08:1)
- On black (#000000): 9.58:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96bd0a-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96bd0a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.