# #96b143

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96b143`
- RGB: rgb(150, 177, 67)
- HSL: hsl(75, 45%, 48%)
- OKLCH: oklch(0.718 0.139 121.7)
- Relative luminance: 0.3833
- Nearest named color: Broccoli (#87b364, Δ 3.267) — https://brandsweets.com/colors/broccoli
- Moods: neutral
- Page: https://brandsweets.com/colors/96b143

## Tints & shades

- Tints (toward white): #a2bd51, #acc464, #b6cb76, #c0d289, #cad99b, #d4e0ae, #dde7c0, #e7eed3, #f1f5e5, #fbfcf8
- Shades (toward black): #89a33e, #7a9037, #6d8131, #5e6f2a, #516024, #45511f, #353f18, #293012, #191e0b, #0c0f06

## Harmonies

- Complementary: #5f43b1
- Analogous: #b19643, #5fb143
- Triadic: #4396b1, #b14396
- Split-complementary: #435fb1, #9643b1
- Tetradic: #43b196, #5f43b1, #b1435f

## Colors that go with #96b143

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96b143: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Disney (https://brandsweets.com/colors/brands/disney-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Minecraft's brand system and Unity's brand system put Blue beside #96b143, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #96b143, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #96b143 in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96b143: 4 real palettes, including Unity's brand system and Liquid Death's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #96b143 in 4 real palettes, including Pine & Birch and Fireside, as the lead colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96b143 in 6 real palettes, including Brilliant's brand system and Disney's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Disney (https://brandsweets.com/colors/brands/disney-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Orchid** #da70d6 [harmony: complementary] — Orchid sits directly opposite #96b143 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/orchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a7e30 (4.53:1); AA: background → #3b3b3b (4.62:1); AAA: text → #4e5c23 (7.29:1); AAA: background → #1c1c1c (7.03:1)
- On black (#000000): 8.67:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96b143-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96b143" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
