# #96ac4d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96ac4d`
- RGB: rgb(150, 172, 77)
- HSL: hsl(74, 38%, 49%)
- OKLCH: oklch(0.707 0.124 120.5)
- Relative luminance: 0.3652
- Nearest named color: Broccoli (#87b364, Δ 2.755) — https://brandsweets.com/colors/broccoli
- Moods: neutral
- Page: https://brandsweets.com/colors/96ac4d

## Tints & shades

- Tints (toward white): #a1b65d, #acbe6f, #b6c680, #c0ce92, #cad6a4, #d2dcb2, #dce4c3, #e7ecd5, #f1f4e6, #fbfcf8
- Shades (toward black): #8a9e47, #7b8d3f, #6e7f39, #5f6d31, #535f2b, #434d23, #373f1c, #282e15, #1c200e, #0c0e06

## Harmonies

- Complementary: #644dac
- Analogous: #ac934d, #67ac4d
- Triadic: #4d96ac, #ac4d96
- Split-complementary: #4d67ac, #934dac
- Tetradic: #4dac93, #644dac, #ac4d67

## Colors that go with #96ac4d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96ac4d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Disney (https://brandsweets.com/colors/brands/disney-com), Puma (https://brandsweets.com/colors/brands/puma-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #96ac4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 6 real palettes, including Minecraft's brand system and Lexus's brand system put Blue beside #96ac4d, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Lexus (https://brandsweets.com/colors/brands/lexus-com), Unity (https://brandsweets.com/colors/brands/unity-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #96ac4d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #96ac4d: 5 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #96ac4d in 5 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96ac4d: 4 real palettes, including Liquid Death's brand system and Spline's brand system, as the supporting colour. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #96ac4d in 5 real palettes, including Pine & Birch and Darkroom, as the lead colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b7b37 (4.65:1); AA: background → #383838 (4.64:1); AAA: text → #505b29 (7.32:1); AAA: background → #171717 (7.09:1)
- On black (#000000): 8.3:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96ac4d-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96ac4d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.