# #96a8ca

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96a8ca`
- RGB: rgb(150, 168, 202)
- HSL: hsl(219, 33%, 69%)
- OKLCH: oklch(0.729 0.054 263.1)
- Relative luminance: 0.3875
- Nearest named color: Birdie Num Num (#89acda, Δ 2.605) — https://brandsweets.com/colors/birdie-num-num
- Moods: cool, muted
- Page: https://brandsweets.com/colors/96a8ca

## Tints & shades

- Tints (toward white): #a0b1cf, #aab9d4, #b4c1d9, #bfcadf, #c9d2e4, #d0d8e7, #dae0ec, #e4e9f1, #eef1f6, #f8f9fc
- Shades (toward black): #8297c0, #6a84b4, #5573aa, #496392, #3f557d, #334566, #293751, #1d273a, #131925, #07090e

## Harmonies

- Complementary: #cab896
- Analogous: #96c2ca, #9e96ca
- Triadic: #ca96a8, #a8ca96
- Split-complementary: #ca9e96, #c2ca96
- Tetradic: #ca96c2, #cab896, #96ca9e

## Colors that go with #96a8ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #96a8ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #96a8ca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [harmony, pool: triadic] — Emerald Green completes a triad with #96a8ca — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Supabase (https://brandsweets.com/colors/brands/supabase), Scale AI (https://brandsweets.com/colors/brands/scale-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Sand** #c2b280 [harmony, pool: complementary] — Sand sits directly opposite #96a8ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Amber** #ffbf00 [pool] — Amber is paired with #96a8ca in 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #96a8ca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #96a8ca in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #96a8ca in 4 real palettes, including Ahrefs's brand system and PayPal's brand system, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5976ab (4.56:1); AA: background → #3d3d3d (4.53:1); AAA: text → #415781 (7.23:1); AAA: background → #1c1c1c (7.1:1)
- On black (#000000): 8.75:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **First Snow** (winter, cool, light, minimal) — #2b4c7e, #8fa8c8, #c9d6e3, #fbfcfe, #14213d — Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue. — tool: https://brandsweets.com/palettes/new/2b4c7e-8fa8c8-c9d6e3-fbfcfe-14213d — collection: https://brandsweets.com/palettes/winter

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96a8ca-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96a8ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
