# #96a42d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96a42d`
- RGB: rgb(150, 164, 45)
- HSL: hsl(67, 57%, 41%)
- OKLCH: oklch(0.686 0.14 116.1)
- Relative luminance: 0.3322
- Nearest named color: Countryside (#a4a404, Δ 2.199) — https://brandsweets.com/colors/countryside
- Moods: neutral
- Page: https://brandsweets.com/colors/96a42d

## Tints & shades

- Tints (toward white): #acbc34, #baca3f, #c3d157, #cbd86f, #d4de87, #dbe49b, #e4eab3, #ecf1cb, #f4f6df, #fcfdf7
- Shades (toward black): #889429, #7d8825, #6e7821, #5f681d, #545c19, #464c15, #373c10, #282c0c, #1d2009, #0f1004

## Harmonies

- Complementary: #3b2da4
- Analogous: #a4762d, #5ba42d
- Triadic: #2d96a4, #a42d96
- Split-complementary: #2d5ba4, #762da4
- Tetradic: #2da476, #3b2da4, #a42d5b

## Colors that go with #96a42d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96a42d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Disney (https://brandsweets.com/colors/brands/disney-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #96a42d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 6 real palettes, including Minecraft's brand system and Lexus's brand system put Blue beside #96a42d, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Lexus (https://brandsweets.com/colors/brands/lexus-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Darkroom put Champagne beside #96a42d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #96a42d in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96a42d: 4 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #96a42d in 4 real palettes, including Pine & Birch and Darkroom, as the lead colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Rolex (https://brandsweets.com/colors/brands/rolex-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96a42d in 6 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #727c22 (4.54:1); AA: background → #333333 (4.6:1); AAA: text → #545c19 (7.19:1); AAA: background → #0d0d0d (7.08:1)
- On black (#000000): 7.64:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96a42d-b8bea2-4e83df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96a42d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.