# #96a30a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#96a30a`
- RGB: rgb(150, 163, 10)
- HSL: hsl(65, 88%, 34%)
- OKLCH: oklch(0.682 0.153 115.4)
- Relative luminance: 0.327
- Nearest named color: Augustus Asparagus (#90aa0b, Δ 2.009) — https://brandsweets.com/colors/augustus-asparagus
- Moods: vivid
- Page: https://brandsweets.com/colors/96a30a

## Tints & shades

- Tints (toward white): #b1c00c, #d0e10e, #dff11e, #e4f33f, #e8f55c, #ecf679, #f1f99a, #f5fab7, #fafdd9, #fefef5
- Shades (toward black): #899509, #7c8609, #6f7808, #616907, #545b06, #474d05, #393e04, #2c3003, #1f2202, #121301

## Harmonies

- Complementary: #170aa3
- Analogous: #a3630a, #4aa30a
- Triadic: #0a96a3, #a30a96
- Split-complementary: #0a4aa3, #630aa3
- Tetradic: #0aa363, #170aa3, #a30a4a

## Colors that go with #96a30a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #96a30a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 6 real palettes, including Minecraft's brand system and Lexus's brand system put Blue beside #96a30a, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Lexus (https://brandsweets.com/colors/brands/lexus-com), Spotify (https://brandsweets.com/colors/brands/spotify), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Forest Floor and Darkroom put Champagne beside #96a30a, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #96a30a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #96a30a in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #96a30a: 4 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Unity (https://brandsweets.com/colors/brands/unity-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #96a30a in 4 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #96a30a in 6 real palettes, including Chevrolet's brand system and Guinness's brand system, as the supporting colour. Seen in: Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #737d08 (4.5:1); AA: background → #333333 (4.54:1); AAA: text → #545b06 (7.3:1); AAA: background → #0a0a0a (7.11:1)
- On black (#000000): 7.54:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/96a30a-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#96a30a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.