# #969fc0

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#969fc0`
- RGB: rgb(150, 159, 192)
- HSL: hsl(227, 25%, 67%)
- OKLCH: oklch(0.707 0.049 273.1)
- Relative luminance: 0.3509
- Nearest named color: Easter Egg (#8e97c7, Δ 2.993) — https://brandsweets.com/colors/easter-egg
- Moods: cool, muted
- Page: https://brandsweets.com/colors/969fc0

## Tints & shades

- Tints (toward white): #9fa8c6, #a9b0cb, #b3b9d1, #bcc2d7, #c9cede, #d2d6e4, #dcdfea, #e6e8f0, #eff0f5, #f9f9fb
- Shades (toward black): #838db4, #6c79a7, #5c6999, #505c86, #454f73, #373f5c, #2c3249, #212536, #131620, #08090d

## Harmonies

- Complementary: #c0b796
- Analogous: #96b4c0, #a296c0
- Triadic: #c0969f, #9fc096
- Split-complementary: #c0a296, #b4c096
- Tetradic: #c096b4, #c0b796, #96c0a2

## Colors that go with #969fc0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #969fc0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Sand** #c2b280 [harmony, pool: complementary] — Sand sits directly opposite #969fc0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Burlywood** #deb887 [pool] — Burlywood is paired with #969fc0 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #969fc0: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #969fc0: 5 real palettes, including Calm's brand system and Max's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #969fc0: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #969fc0: 4 real palettes, including Studio Grey and Patreon's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #969fc0 in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6673a3 (4.62:1); AA: background → #363636 (4.61:1); AAA: text → #4b557c (7.27:1); AAA: background → #141414 (7.03:1)
- On black (#000000): 8.02:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/969fc0-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#969fc0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.