# #969f2d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#969f2d`
- RGB: rgb(150, 159, 45)
- HSL: hsl(65, 56%, 40%)
- OKLCH: oklch(0.674 0.134 113.9)
- Relative luminance: 0.3147
- Nearest named color: Countryside (#a4a404, Δ 2.933) — https://brandsweets.com/colors/countryside
- Moods: neutral
- Page: https://brandsweets.com/colors/969f2d

## Tints & shades

- Tints (toward white): #acb734, #bec940, #c5cf54, #cdd56c, #d5dc84, #dde39c, #e5eab3, #ecefc7, #f4f6df, #fcfdf7
- Shades (toward black): #878f28, #7b8325, #6c7321, #61671d, #525819, #434814, #383c11, #292c0c, #1e2009, #0f1004

## Harmonies

- Complementary: #362d9f
- Analogous: #9f702d, #5c9f2d
- Triadic: #2d969f, #9f2d96
- Split-complementary: #2d5c9f, #702d9f
- Tetradic: #2d9f70, #362d9f, #9f2d5c

## Colors that go with #969f2d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #969f2d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Disney (https://brandsweets.com/colors/brands/disney-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #969f2d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 6 real palettes, including Lexus's brand system and Rolex's brand system put Blue beside #969f2d, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Darkroom put Champagne beside #969f2d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #969f2d in 5 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #969f2d: 4 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Unity (https://brandsweets.com/colors/brands/unity-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #969f2d in 4 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #969f2d in 6 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #747b23 (4.57:1); AA: background → #303030 (4.58:1); AAA: text → #565b1a (7.22:1); AAA: background → #050505 (7.08:1)
- On black (#000000): 7.29:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/969f2d-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#969f2d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.