# #969b78

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#969b78`
- RGB: rgb(150, 155, 120)
- HSL: hsl(69, 15%, 54%)
- OKLCH: oklch(0.676 0.05 114.3)
- Relative luminance: 0.3128
- Nearest named color: A Frond in Need (#9f9978, Δ 1.37) — https://brandsweets.com/colors/a-frond-in-need
- Moods: muted
- Page: https://brandsweets.com/colors/969b78

## Tints & shades

- Tints (toward white): #9fa484, #abaf92, #b4b79e, #bfc2ad, #c8cbb9, #d1d4c4, #ddded3, #e6e7df, #f1f2ed, #fafbf9
- Shades (toward black): #8a906a, #7c815f, #6e7255, #60644a, #52553f, #444634, #363829, #27291e, #191a14, #0b0c09

## Harmonies

- Complementary: #7d789b
- Analogous: #9b8f78, #849b78
- Triadic: #78969b, #9b7896
- Split-complementary: #78849b, #8f789b
- Tetradic: #789b8f, #7d789b, #9b7884

## Colors that go with #969b78

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #969b78: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Puma (https://brandsweets.com/colors/brands/puma-com), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #969b78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 4 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #969b78, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Garden Wedding put Blush Pink beside #969b78, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #969b78 in 5 real palettes, including Kiln and Polaroid, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Forest Floor put Champagne beside #969b78, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #969b78: 8 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #969b78 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #747859 (4.59:1); AA: background → #303030 (4.56:1); AAA: text → #575b43 (7.04:1); AAA: background → #050505 (7.04:1)
- On black (#000000): 7.26:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/969b78-b7bea2-4e7edf-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#969b78" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.