# #9695da

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9695da`
- RGB: rgb(150, 149, 218)
- HSL: hsl(241, 48%, 72%)
- OKLCH: oklch(0.697 0.1 284.1)
- Relative luminance: 0.3304
- Nearest named color: Azureno (#8fa0d5, Δ 3.292) — https://brandsweets.com/colors/azureno
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/9695da

## Tints & shades

- Tints (toward white): #a2a1de, #a9a8e1, #b4b4e4, #bcbbe7, #c7c6eb, #d2d2ef, #dad9f2, #e5e5f6, #ececf8, #f8f7fc
- Shades (toward black): #7c7bd1, #6260c7, #4c4abf, #3e3caa, #34328f, #2a2975, #21205b, #191844, #0f0f2a, #05050f

## Harmonies

- Complementary: #d9da95
- Analogous: #95b6da, #b995da
- Triadic: #da9695, #95da96
- Split-complementary: #dab995, #b6da95
- Tetradic: #da95b6, #d9da95, #95dab9

## Colors that go with #9695da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9695da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #9695da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #9695da in 5 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #9695da: 5 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Remix (https://brandsweets.com/colors/brands/remix-run), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #9695da: 6 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including First Snow and Open House put Midnight Blue beside #9695da, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #9695da in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #9695da: 5 real palettes, including First Snow and Crypto.com's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6d6ccb (4.51:1); AA: background → #333333 (4.58:1); AAA: text → #4846be (7.25:1); AAA: background → #0d0d0d (7.04:1)
- On black (#000000): 7.61:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9695da-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9695da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.