# #969340

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#969340`
- RGB: rgb(150, 147, 64)
- HSL: hsl(58, 40%, 42%)
- OKLCH: oklch(0.648 0.106 107.1)
- Relative luminance: 0.2772
- Nearest named color: Chorus of Frogs (#8c9632, Δ 2.356) — https://brandsweets.com/colors/chorus-of-frogs
- Moods: warm
- Page: https://brandsweets.com/colors/969340

## Tints & shades

- Tints (toward white): #aba849, #b7b457, #c0bd6d, #c8c57e, #d1cf94, #dad9a9, #e2e1bb, #ebead1, #f3f2e2, #fcfcf8
- Shades (toward black): #88853a, #797734, #6f6d2f, #605f29, #525123, #44431d, #363517, #2b2a12, #1d1c0c, #0e0e06

## Harmonies

- Complementary: #404396
- Analogous: #966840, #6e9640
- Triadic: #409693, #934096
- Split-complementary: #406e96, #684096
- Tetradic: #409668, #404396, #96406e

## Colors that go with #969340

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #969340 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Coffee Bar put Champagne beside #969340, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #969340: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #969340 in 6 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #969340: 4 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #969340 in 4 real palettes, including Scale AI's brand system and Ledger Dark, as the lead colour. Seen in: Scale AI (https://brandsweets.com/colors/brands/scale-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Peloton (https://brandsweets.com/colors/brands/peloton-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #969340 in 6 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #969340 in 5 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #797734 (4.67:1); AA: background → #292929 (4.53:1); AAA: text → #5d5b28 (7.02:1)
- On black (#000000): 6.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9d9a43 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/969340-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#969340" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.